Philip Sheikh
Creative Director · Creative Strategist
I think in ideas first then figure out what they need to become. A film. A campaign. A platform. A single image that does the work of a thousand words. The medium follows the idea, not the other way around.
Over the past decade I've developed creative work across brand strategy, campaign development, and film direction for luxury clients, global media, and my own ventures. I've sat in the founder's chair, the strategist's chair, and the director's chair. What that combination gives me is range: I can hold a brief and a camera at the same time, and I know which one the moment calls for.
"I've sat in every chair. Strategist. Director. Editor. Founder. The view from each one changed how I see from all of them."
Work Scope
Co-founded Chainy.com a venture-backed creative marketplace that raised $500k, built a team of 10, and connected 7,500 creatives across 55 countries. Campaigns developed in partnership with Cannes Lions, The Guardian, and the Open Society Foundations.
Directed brand films for productions exceeding $2M including the Golden Vines Awards, the Oscars of fine wine experiences.
Developed brand strategy and creative content at Business Reporter, for C-Suite executives distributed across Bloomberg, WIRED, and HuffPost to an annual readership of 4.8 million.
Built creative strategy and community for luxury brands in partnership with Cartier, Louis Vuitton, Chanel, and Boucheron.
Borders crossed
I'm fluent in English and Arabic, which shapes how I think about audiences, markets, and the cultural texture of a brief not just the words in it.
I have lived and worked across London, the Gulf, and Montreal. That geography is not incidental. It is part of how I see.
Available for projects globally.
Client Roster
BVLGARICartierGiacomo Lombardo EventsGerard Basset FoundationDunyaGolden Vines
AwardsBusiness ReporterBoucheronChanelChainyDulceConnected PicturesLiquid IconsLe Windsor Molton BrownLouis VuittonPfizerOorjaPilemma MethodPictet GroupStudio FigSocial ChainVal Group