Business Reporter
Brand Strategy · Content Marketing · B2B
Chief Executives don't usually need a content strategist. These did.
Three years across two roles at Business Reporter, spanning content strategy, executive personal branding, event marketing, filmmaking, and brand development for a publication reaching Chief Executives through Bloomberg, HuffPost, and WIRED. Confidentiality agreements protect the individuals involved, the results speak for themselves.
Scope of work
Business Reporter didn't have one problem to solve. It had a Chief Executive going into a breakfast briefing who needed to sound like an industry leader before he'd had his coffee. A company nobody outside its own sector had heard of, needing a film that made a boardroom feel like an event. A podcast with no visual identity, launching in a week. A masterclass from an industry expert that needed to become something people would actually watch to the end.
The work followed wherever the problem actually was, breakfast briefings that put executives in a room together, content and campaigns that built individual and company profiles in parallel, and the podcasts, talk shows, and masterclasses that turned expertise into something Business Reporter could own and publish accross respect publication hubs.
Confidentiality agreements protect who, specifically, any of this was for. What's on this page is what the work demanded, not who asked for it.
A Chief Executive's LinkedIn post reads nothing like a press release, and most executives write like it's the only thing they've ever done.
The job was closing that gap, finding the version of a CEO's expertise that a stranger scrolling LinkedIn would actually stop for, then building the machinery to keep producing it.
Personal brand accounts built from nothing. SEO articles written to put a name next to a subject until Google agreed they belonged together. Podcasts shaped around how an executive actually talks, not how a script says they should. Video content made in partnership with Bloomberg, HuffPost, and WIRED, because thought leadership only counts if someone credible is willing to run it.
A business community grew to 12,100 followers over 12 months. Not from posting more. From posting like someone worth following.
Executive Positioning
CopywritingBig Ideas,
Real Impact.
Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.
If the phone content proved the moment could carry itself, the cinematic work asked a different question: what does Le Windsor look like when it's given the scale it deserves?
The instinct was the same as everywhere else on this page. The room is not the subject, the room is where the subject happens. But here, the camera had time. Slow, deliberate movement. Careful light. The kind of frame that makes someone stop scrolling not because something surprising happened, but because something beautiful is unfolding, and they want to watch it finish.
The brief, if there was one, was always the same: find the most candid moment in the room, and give it a cinematic frame worthy of it. Not staged grandeur. Grandeur, found.
This is the work built to create desire before anyone has set foot inside, the kind of content a couple sends to their partner, or a company sends to its board when the decision they're making is where a night they'll remember should happen.
Grand As The Room Itself
Film Production
Format: Digital Carousel · Views: 29,457 · Accounts reached: 6,628 · second most shared content in account’s history
Social media builds desire from a distance. But at some point, someone has to decide, sign the contract, book the date, commit real money to a room they haven't stood in yet. That decision happens on the website, and it happens faster when the website has already done the convincing.
I redesigned Le Windsor's website end to end, then built the visual system to support it: photography of every event setup the ballrooms can hold, 360 virtual 3d renders of the ballrooms each one shot to show not just the space but its range and a hero video for each individual ballroom, giving a visitor the closest thing to walking the room themselves before they ever book a viewing.
The job here wasn't to be beautiful for its own sake. It was to remove doubt. By the time someone reaches out to Le Windsor, the website has already answered the question social media raised: what would it feel like to hold my event here.
Corporate Needn’t Be Boring
CampaignThe Results
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Cult Status
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New List Item
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12 months. One location. Zero paid spend. An 80% increase in followers, over half a million views, and a brand that people in Montreal, and increasingly beyond, genuinely belong to. The numbers confirm what the strategy was designed to create: not an audience, a tribe.
Content Strategy · Executive Personal Branding · Filmmaking · Brand Development · Event Marketing · CRM & Lead Generation
The best work here came from knowing the brand well enough to push it, not just service it. If you're looking for that kind of creative partner, let's talk contact@adagio.film or WhatsApp me!